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White Papers / Tech Papers

Why texture and sensory analysis are essential

Released By Gattefosse Corporation

Texture is key. Responsible for triggering different sensations and reactions, texture is truly the charm card, the major contributor to consumer seduction. The initial impression of the texture is what influences consumers’ choice of personal care products. The long-term appreciation upon use is what makes the consumer faithful to a cosmetic product.

The texture also plays a significant role in the perception of efficacy. Finally, it can also actively contribute to increase skin benefit, with so-called smart textures that possess inner biological activity, for example moisturizing properties.

 

The role of sensory analysis in cosmetics

As sensory impression plays an important role in the consumer’s purchase behavior, it is essential to be able to identify and describe the sensory properties of a cosmetic product.


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